Want the quick fix? Here are the actions that will give you the biggest bang for your buck.
Get Listed on Google My Business
A Google My Business listing allows you to add a description of your business and photos of your business. Having an updated Google My Business listing will make it more likely that your business shows up in Google Maps results and in Google search results.
When you create your Google My Business page, try to include some high-quality photos of the clinic, and use a detailed description that includes specific keywords that relate to your business. For instance, “Acme counseling center provides compassionate therapy to individuals suffering from mental health issues such as depression, anxiety, and PTSD. Our therapists and counselors are all trained at the master’s or doctoral level, and we have been in the local area for over ten years.”
Get listed on Yelp
While it’s frustrating to think that someone on Yelp could review you negatively, the fact is that many clients will look for therapists on Yelp, and you should be there.
Add your address and phone number to every page of your website
Don’t just add it to your contact page — try to put in your header or your footer. This tells Google that you are a local business, which makes it more likely that you will show up in searches for local therapists.
Shoot an email to your contacts and ask them for links
If you want to show up for people who search for “