A good therapist meets the client where they are.
Similarly, a good marketing strategy for your therapy practice reaches your clients where they are. And for many clients, “where they are” is social media.
The average American spends more than two hours every day on social media. If you don’t have a social media presence, you’re missing a huge opportunity to reach new clients.
Plus, social media helps your overall brand and online presence. Many prospective clients will check your social media before deciding to reach out. Social media also gives you an opportunity to gain followers who might not be ready to start therapy yet but could reach out down the road.
In other words – social media helps you reach new prospective clients, and it boosts your chances of landing the clients you’re already landing.
The best part? Our team of experts does all the hard work for you.
At Marketing For Therapists, we understand that your job is not to spend time marketing yourself. Your job is, well, to be a therapist. That’s why we’ve designed an approach to social media that lets us handle the hashtags while you focus on helping your clients.
Stress-Free Social Media Management
Easy for you. Effective for your clients.
Our social media approach is built on two simple truths.
1) Your potential clients want to hear from you, not us. They don’t want generic content written by a marketing team; they want the chance to learn from your genuine expertise.
2) Your social media content needs to actually reach your audience. Simply posting into the void isn’t enough; you need a strategy for getting folks to pay attention.
That’s why we use a video-first strategy. This approach allows you to benefit from the algorithms that push video content out to huge audiences. And, it allows your audience to hear from you directly.
Of course, we realize that you’re busy. That’s why we handle almost everything for you. All you need to do is find a few minutes each month to record a short video or two. We handle everything else.
Here’s how it works:
Our Process
The power of video
1) Each month, we research topics that your prospective audience wants to hear about.
2) You choose a topic from the list and record a short video (2-5 minutes.)
3) We edit your video into a bite-sized clip, give it a thoughtful title and description, and then share your video on Instagram, Youtube, etc.
Easy, right?
Our Packages
Simple options. Transparent pricing.
We offer two social media packages – Starter and Growth.
The Starter package is great if you’re just starting out on social media (hence the name!) The Growth package is great if you want to reach a wider audience, or if you’re a group practice and you want to highlight multiple therapists. You can swap packages at any time, or request a custom package that meets your exact needs.
No matter what you choose, you’ll get:
- Initial coaching on successful video recording
- Monthly research on video topics that interest your ideal client
- SEO-optimized video titles, hashtags, and descriptions
- Professional video editing
- Two rounds of editing revisions per video (if needed)
- Ethical comment engagement (we don’t give clinical advice, and we don’t engage with anyone who may be a former or current patient.)
Here are the exact details of the packages, so you can decide which one is right for you:
Starter
This is the right package for you if…
- You want to try out social media
- You don’t have much time to record videos each month
- You need to stretch a limited marketing budget
Details:
- Two videos per month
- One image post per video
- One social media platform
- Biweekly comment engagement
- Monthly report
Pricing
- $400/mo
- 30 day notice or 50% of monthly fee to cancel.
Growth
This is the right package for you if…
- You’re ready to level up your social media performance
- You want faster audience growth or a wider array of topics
- You want to support your overall practice brand and reputation.
Details:
- Four videos per month
- Two image posts per video
- Up to three social media platforms
- Weekly comment engagement
- Monthly report
Pricing
- $700/mo
- 30 day notice or 50% of monthly fee to cancel.
Meet your social media expert
After you sign up, you’ll work directly with our social media specialist Zuza. I’ll let her explain her approach:
Video is one of the strongest tools for building connection and trust online. It combines visuals, sound and storytelling, to create a special connection with your audience. It quickly captures attention and leaves a lasting impression, making it easier for potential clients to build trust with you before they even get to talk to you. Combined with other forms of content, video can be something truly powerful.
When I work on your content, I focus on keeping things real and impactful. I want your audience to feel like they’re getting to know you, not just watching another polished clip. My editing style is intentional, designed to highlight your message without overcomplicating it. No matter if you’re sharing your expertise, telling a story, or simply showing up as yourself, I’ll make sure your content feels genuine and easy to connect with. Before posting, I will pass finished pieces along to you for your feedback to make sure they reflect the ethos, therapeutic style, and values of your practice.
The best part? You don’t have to worry about a thing. I will take care of your social media so you can stay focused on what matters most – helping your clients.
~ Zuza
Getting Started
Ready for stress-free social media that will convince clients to hop off the fence and into your therapy office? Get in touch today!
We’re happy to answer any questions you have, or get the ball rolling if you want to jump right in. Fill out the form below and we’ll be in touch as soon as we can.
