Therapists are held to a high ethical standard in their clinical work, and I want to hold myself to a high ethical standard in my marketing work. Therefore, I have written this code of ethics to be transparent about the rules that I have set for myself in my marketing practice.
1) I will only help clients market mental health services that they are properly trained and licensed to provide.
People who are searching for mental health services are vulnerable, and need to be connected with a professional who is qualified to help them. So I won’t help someone advertise to people searching for mental health services unless they are a qualified professional. Makes sense, right?
If you are not a mental health professional, I’m still happy to work with you. I just can’t help you advertise for mental health conditions. If you’re not sure if you would qualify, let me know and I will be happy to clarify.
2) I will only bill for services that have been agreed on ahead of time.
I will either provide you with a fixed price for the whole service, or a fixed hourly rate and then an estimate of hours required. I will not go above the maximum number of hours estimated without confirming with you first. That means that you will not get a surprise bill for more than you anticipated.
3) I will be clear about the scope of my competence
Most therapists are more experienced in treating certain conditions than others. Similarly, I am more experienced in some areas of online marketing than others. For instance, I have extensive experience with AdWords marketing, but only limited experience in social media marketing.
Therefore, if a client expresses interest in hiring me for someone that is outside of my scope of expertise, I’ll refer them to someone who is more qualified. If I have limited experience in a particular area but still think I can do a good job, I’ll let the client know and allow them to decide if they’d prefer to work with me or seek a referral.
4) I will never make a recommendation that I can’t stand behind.
I recommend several different services on this site — like Namecheap for domain hosting and the X theme for building your site. While I will sometimes receive an affiliate commission from those recommendations (as detailed here), I will never make a recommendation unless I think the service is worth recommending.
Before I make a recommendation, I’ll either use a service personally or do extensive research on it. If I think a service will be a great choice for many people, I recommend it. If I gain new information down the road that suggests a service has dropped in quality, I’ll remove the recommendation.
5) I will be transparent about the potential risks of online marketing
While most of my clients tell me that my services have been profitable for them, I can’t guarantee success. Factors outside of my control (such as competition or demographics in your local area) could result in your online marketing campaign losing money.
Therefore, I do my best to inform potential clients of the risks inherent in online marketing before they commit to hiring me. I never guarantee success, and I discourage clients from hiring me if the potential losses would be unaffordable for them. My hope is that all clients who sign up with me will be informed and able to make the right decision for their practice.